Syne, May 15 2019

Conscious Creativity

I’ve been writing music for a long time.  Before starting the Syne concept, I used to write a lot about the typical, cliché themes you always hear about, like love and relationships.  But after a while I grew tired of it and I felt like writing songs lacked meaning, so I started making songs about other things, writing about meaningful themes and unconventional topics.

Music and art can (and should be) be used to communicate and express an endless amount of stories and messages.  The possibilities are endless, and yet we limit ourselves; an overwhelming amount of music is written about the same things (especially in the pop realm), often about things with little substance, worth, or meaning.  I wanted to create music with a unique aesthetic that covered all kinds of topics: cultural, scientific, social, philosophical, etc.  I wanted to write about many different things that interested me, while also trying to make a positive impact, and so that’s how the idea of Syne came about.

My hope is that people will hear my music and be inspired to use their own creativity to address important issues and to make a positive impact.  And then maybe eventually it will become more commonplace for artists to imbue their art with positive values and for people to write about the environment, or about a philosophical or scientific concept, and bit by bit we can influence the culture.  What we create, others consume, and we have to become more conscious about the content and information we create and consume.

There’s been significant movement towards being more conscious about what we feed our bodies and what we feed our souls: vegan and vegetarian diets are on the rise, there’s more attention being paid to the food that we consume and where it come from, and there’s also a rise in meditation and mindfulness practices and we’re having more conversations about mindsets and dealing with stress, etc.

But we also need to pay more attention to what we feed our minds.  In this day and age, we consume more information than ever before, and that amount increases exponentially.   We really need to be more conscious about the information that we consume.  The information age is relatively recent, and we haven’t fully learned how to be good consumers of information yet; we haven’t fully developed certain skills, like how to filter information or how to buffer ourselves from it, which is why so many people believe fake news and why many of us can become overwhelmed with information overloads.  It’s easy to get caught up in the flow of information on the internet and social media as it comes to us and not pay attention to what we’re assigning our attention to; we let other companies and platforms dictate what information we consume, and so the value we take in is very diluted and biased.

Attention is one of the most powerful currencies today, and many of us are wasting this most precious resource.  So we need to become better consumers of information, and we need to be conscious of the information and the creations that we put out in the world.  I think it’s one of the best things that we can do to help influence the culture.  Markets bend according to our demands, and we cast our vote with what we consume.  Let’s demand more content that’s meaningful, educational, impactful, and positive, that way we can bring more meaning, education, impact, and positivity to more and more people.  And artists, let’s create that content.

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